Skip to contents

Insper Brand Color Reference Table

Source: R/data.R
insper_color_reference.Rd

A lookup table with one row per official Insper brand color. It covers the primary colors, the six secondary hue families (five steps each), the neutral gray ramp and dark blue used in segment-specific applications, and the four Insper Cidades colors.

Usage

insper_color_reference

Format

A data frame with 43 rows and 8 variables:

hierarquia

Character, color hierarchy: "Principais" (Vermelho, Branco, Preto), "Secundários" (Turquesa, Verde, Amarelo, Laranja, Rosa, Roxo), "Neutros" (Cinza, Azul), or "Cidades" (the Insper Cidades sub-brand: Folhagem, Solar, Asfalto, Tijolo)

familia

Character, hue family (e.g. "Vermelho", "Verde", "Cinza")

nome

Character, lowercase identifier for the specific swatch (e.g. "vermelho", "verde 0"..."verde 4"). Matches the _N suffix used internally in data-raw/colors_palettes.R, where _0 is the family base and _1/_2 are tints, _3/_4 are shades

amostra

Character, hex code of the swatch (mirrors hex); in the companion data-raw/insper_color_reference.xlsx this column is rendered as a color-filled cell instead

pantone

Character, Pantone spot color reference, or "-" when the brand guide does not specify one (Branco, Preto, and all four Cidades colors, since the Cidades manual gives CMYK only)

rgb

Character, "R, G, B" digital color values as printed in the brand guide

hex

Character, hexadecimal color code, uppercase with leading "#"

acessibilidade

Character, which text/logo color the brand guide permits on this background: "branco" (white only), "preto" (black only), or "ambos" (both pass). The guide only rules on the family base colors and neutrals; tints/shades are NA, as are the Cidades colors (that manual has no accessibility page). This column records what a brand guide rules, not what the package computes

Source

Insper brand guide (2026) and the Insper Cidades application manual (June 2026), via data-raw/create_color_reference_table.R

Details

Values are transcribed from Insper's 2026 brand guide (data-raw/refs/insper-guia-de-marca.pdf) via data-raw/colors_palettes.R, the package's authoritative source for brand hex codes. The "Neutros" rows (Cinza ramp and Azul) come from the guide's segment-specific pages (Pós-Graduação, Educação Executiva) rather than its main "2.1 Cores" section.

The "Cidades" rows come from a second document, the Insper Cidades application manual (data-raw/refs/Manual de Aplicação - Insper Cidades.pdf, June 2026). Those four colors belong to the Centro de Estudos das Cidades / Laboratório Arq.Futuro sub-brand and are close enough to the institutional hues that the two families should not be mixed in one chart. See insper_palette() for details.

The acessibilidade column condenses the guide's accessibility and logo-background pages (white/black text contrast per background). Plot functions that draw labels on colored bars pick the text color from the fill's luminance instead.

This dataset is a reference aid. To use brand colors in plots, call insper_palette() or the scale_*_insper_*() functions.

See also

insper_palette for programmatic palette access; show_insper_palettes to preview palettes

Examples

head(insper_color_reference)
#> # A tibble: 6 × 8
#>   hierarquia  familia  nome     amostra pantone rgb         hex   acessibilidade
#>   <chr>       <chr>    <chr>    <chr>   <chr>   <chr>       <chr> <chr>         
#> 1 Principais  Vermelho vermelho #E50505 2034 C  229, 5, 5   #E50… branco        
#> 2 Principais  Branco   branco   #FFFFFF -       255, 255, … #FFF… preto         
#> 3 Principais  Preto    preto    #000000 -       0, 0, 0     #000… branco        
#> 4 Secundários Verde    verde 0  #92D053 7487 C  146, 208, … #92D… preto         
#> 5 Secundários Verde    verde 1  #C4E6A3 7485 C  196, 230, … #C4E… NA            
#> 6 Secundários Verde    verde 2  #ABDB7B 7486 C  171, 219, … #ABD… NA            

# All swatches in the "Verde" family
subset(insper_color_reference, familia == "Verde")
#> # A tibble: 5 × 8
#>   hierarquia  familia nome    amostra pantone rgb           hex   acessibilidade
#>   <chr>       <chr>   <chr>   <chr>   <chr>   <chr>         <chr> <chr>         
#> 1 Secundários Verde   verde 0 #92D053 7487 C  146, 208, 83  #92D… preto         
#> 2 Secundários Verde   verde 1 #C4E6A3 7485 C  196, 230, 163 #C4E… NA            
#> 3 Secundários Verde   verde 2 #ABDB7B 7486 C  171, 219, 123 #ABD… NA            
#> 4 Secundários Verde   verde 3 #78BE20 368 C   120, 190, 32  #78B… NA            
#> 5 Secundários Verde   verde 4 #5E9428 7737 C  94, 148, 40   #5E9… NA