A flat, "one row per swatch" lookup table of every official Insper brand color: primary, secondary (six hue families, five steps each), and the neutral gray ramp + dark blue used in segment-specific applications.
Format
A data frame with 43 rows and 8 variables:
- hierarquia
Character, color hierarchy: "Principais" (Vermelho, Branco, Preto), "Secundários" (Turquesa, Verde, Amarelo, Laranja, Rosa, Roxo), "Neutros" (Cinza, Azul), or "Cidades" (the Insper Cidades sub-brand: Folhagem, Solar, Asfalto, Tijolo)
- familia
Character, hue family (e.g. "Vermelho", "Verde", "Cinza")
- nome
Character, lowercase identifier for the specific swatch (e.g. "vermelho", "verde 0"..."verde 4"). Matches the `_N` suffix used internally in
data-raw/colors_palettes.R, where `_0` is the family base and `_1`/`_2` are tints, `_3`/`_4` are shades- amostra
Character, hex code of the swatch (mirrors `hex`); in the companion
data-raw/insper_color_reference.xlsxthis column is rendered as a color-filled cell instead- pantone
Character, Pantone spot color reference, or "-" when the brand guide does not specify one (Branco, Preto, and all four Cidades colors — the Cidades manual gives CMYK only)
- rgb
Character, "R, G, B" digital color values as printed in the brand guide
- hex
Character, hexadecimal color code, uppercase with leading "#"
- acessibilidade
Character, which text/logo color the brand guide permits on this background: "branco" (white only), "preto" (black only), or "ambos" (both pass). The guide only rules on the family base colors and neutrals; tints/shades are
NA, as are the Cidades colors (that manual has no accessibility page). This column records what a brand guide rules, not what the package computes
Source
Insper brand guide (2026) and the Insper Cidades application manual
(June 2026), via data-raw/create_color_reference_table.R
Details
Values are transcribed from Insper's 2026 brand guide
(`data-raw/refs/insper-guia-de-marca.pdf`) via
data-raw/colors_palettes.R, the package's authoritative source for
brand hex codes. The "Neutros" rows (Cinza ramp and Azul) are not part of
the guide's main "2.1 Cores" section — they appear in segment-specific
pages (Pós-Graduação, Educação Executiva) — but are included here for a
complete quick-reference.
The "Cidades" rows come from a second document, the Insper Cidades
application manual (`data-raw/refs/Manual de Aplicação - Insper Cidades.pdf`,
June 2026). Those four colors belong to the Centro de Estudos das Cidades /
Laboratório Arq.Futuro sub-brand and are close enough to the institutional
hues that the two families should not be mixed in one chart — see
insper_palette.
The acessibilidade column condenses the guide's accessibility and
logo-background pages (white/black text contrast per background). Package
plot functions apply the same idea automatically via an internal
luminance-based helper when overlaying labels on colored bars.
This dataset is a documentation/reference aid. For programmatic access to
brand colors in plots, use insper_palette or the
scale_*_insper_*() functions instead.
See also
insper_palette for programmatic palette access;
show_insper_palettes to preview palettes
Examples
head(insper_color_reference)
#> # A tibble: 6 × 8
#> hierarquia familia nome amostra pantone rgb hex acessibilidade
#> <chr> <chr> <chr> <chr> <chr> <chr> <chr> <chr>
#> 1 Principais Vermelho vermelho #E50505 2034 C 229, 5, 5 #E50… branco
#> 2 Principais Branco branco #FFFFFF - 255, 255, … #FFF… preto
#> 3 Principais Preto preto #000000 - 0, 0, 0 #000… branco
#> 4 Secundários Verde verde 0 #92D053 7487 C 146, 208, … #92D… preto
#> 5 Secundários Verde verde 1 #C4E6A3 7485 C 196, 230, … #C4E… NA
#> 6 Secundários Verde verde 2 #ABDB7B 7486 C 171, 219, … #ABD… NA
# All swatches in the "Verde" family
subset(insper_color_reference, familia == "Verde")
#> # A tibble: 5 × 8
#> hierarquia familia nome amostra pantone rgb hex acessibilidade
#> <chr> <chr> <chr> <chr> <chr> <chr> <chr> <chr>
#> 1 Secundários Verde verde 0 #92D053 7487 C 146, 208, 83 #92D… preto
#> 2 Secundários Verde verde 1 #C4E6A3 7485 C 196, 230, 163 #C4E… NA
#> 3 Secundários Verde verde 2 #ABDB7B 7486 C 171, 219, 123 #ABD… NA
#> 4 Secundários Verde verde 3 #78BE20 368 C 120, 190, 32 #78B… NA
#> 5 Secundários Verde verde 4 #5E9428 7737 C 94, 148, 40 #5E9… NA