Color Reference Table • insperplot

Overview

This page is a searchable quick-reference for every official Insper brand color: Pantone spot color, RGB, and hex values, organized by hierarchy (Principais, Secundários, Neutros, Cidades) and hue family. It is generated directly from the insper_color_reference dataset shipped with the package.

The four Cidades rows belong to the Insper Cidades sub-brand (Centro de Estudos das Cidades — Laboratório Arq.Futuro), which publishes its own application manual. That manual specifies CMYK only, so those rows have no Pantone reference.

For programmatic access in plots, use insper_palette() or the scale_*_insper_*() functions instead — this table is documentation, not an API.

library(insperplot)
library(reactable)
library(htmltools)

Table

Acessibilidade: text on colored backgrounds

The brand guide rules on which text (or logo) color may sit on each base background: white only, black only, or both. The acessibilidade column above condenses those rules — the swatch in the “Texto” column shows the permitted color in use.

Two sets of rows are blank, for different reasons. Tints and shades (_1–_4) are not covered by the brand guide. The Cidades colors are not covered either, because that manual has no accessibility page at all. This column records what a brand guide rules, not what the package computes — for derived contrast guidance on the Cidades colors, see vignette("brand-kit", package = "insperplot").

Grid of Insper base colors, each swatch labeled with sample text in the permitted color: white, black, or both.

The same logic is applied automatically inside the package: plot functions that draw labels on colored areas (e.g. insper_barplot() with text = TRUE) pick white or dark text per segment based on the fill’s luminance.

Source

Values are transcribed from two documents — Insper’s 2026 brand guide, and the Insper Cidades application manual (June 2026) for the Cidades rows — via data-raw/colors_palettes.R, then assembled into this flat table by data-raw/create_color_reference_table.R. See ?insper_color_reference for column definitions. A companion data-raw/insper_color_reference.xlsx file mirrors this table with color-filled swatch cells for use outside R.