Color Reference Table • insperplot

Overview

This page lists every official Insper brand color with its Pantone, RGB, and hex values, grouped by hierarchy (Principais, Secundários, Neutros, Cidades). The table is searchable and comes from the insper_color_reference dataset shipped with the package.

The four Cidades rows belong to the Insper Cidades sub-brand (Centro de Estudos das Cidades, Laboratório Arq.Futuro), which publishes its own application manual. That manual specifies CMYK only, so those rows have no Pantone reference.

To use these colors in plots, call insper_palette() or the scale_*_insper_*() functions.

library(insperplot)
library(reactable)
library(htmltools)

Table

Text on colored backgrounds

The brand guide rules on which text (or logo) color may sit on each base background: white only, black only, or both. The acessibilidade column above condenses those rules, and the swatch in the “Texto” column shows the permitted color in use.

Two sets of rows are blank, for different reasons. Tints and shades (_1–_4) are not covered by the brand guide. The Cidades colors are not covered either, because that manual has no accessibility page at all. This column records what a brand guide rules, not what the package computes. For computed contrast guidance on the Cidades colors, see vignette("brand-kit", package = "insperplot").

Grid of Insper base colors, each swatch labeled with sample text in the permitted color: white, black, or both.

The package applies the same logic automatically. Plot functions that draw labels on colored areas, such as insper_barplot() with text = TRUE, pick white or dark text for each segment based on the fill’s luminance.

Source

Values are transcribed from Insper’s 2026 brand guide and, for the Cidades rows, from the Insper Cidades application manual (June 2026). See ?insper_color_reference for column definitions. The package’s GitHub repository also has a spreadsheet version of this table, data-raw/insper_color_reference.xlsx, with color-filled swatch cells for use outside R.